I was called to work on the complete rebranding of GeniusChoice.
Geniuschoice is a company that puts together the ICT world with the rather traditional nutrition science, that develops technology and services aiming to help making the proper nutritional decisions according to peoples needs, preferences or values.
Their flagship products are two apps, GeniusFood and GeniusVeg. The first one helps choosing the right product according with user’s intollerances or allergies. The second one filters according to their nutritional preferences (vegetarian, vegan, etc.).