Hugo Boss Orange - Discover the city

A spot for the 2014 Hugo Boss Orange eyewear collection.

HUGO BOSS ORANGE
DISCOVER THE CITY 
Recently we were comissioned to create a spot for Hugo Boss Orange's new line of glasses.
The claim was "See new shapes, take new roads".
 
THE PROCESS
 
In our first proposal the main character started to noticed triangles all around him, and the shapes would literally pop out from reality.
Some images from the first storyboard.
After some feedback with the client, we changed the proposal and instead the shapes were only real ones, achieved through proper framing and real objects.
STORYBOARD
Some images from the second storyboard, focusing only on triangles
THE MUSIC

The music is Cold Blood, by the talented Ian Blumfield, from UK. This tune grasps the vibe of the spot perfectly.
THE RESULT
 
 
After the first review, the client decided to use a female character for the protagonist. 
The spot is starred by Stefania Quaino. 
Here are some stills from the final project.
The spot is being used mostly for a mobile campaign in Youtube and in China thru Youku
and in the official website
 
On Youtube alone the spot reached the 7 million views.
 
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