GTA - #nelmioviaggio

A man, his bike, and a rollercoaster journey of emotions. The myth of eternal return on a fashion storytelling.

GTA is a top tier clothwear italian company, specialized in high quality menswear-
This year they decided to relaunch the company with a completely new concept: 
 
#nelmioviaggio
 
That might be translated as "In my journey".
A man in a neverending journey. Two-wheeled lifestyle and discovery on an own key.
 
A very specific palette, the gritty, arid, noisy vintage look, a customized motorcycle and the Euganian Hills for a landscape.
Our work included the shooting of a main fashion short story, three Instagram pills and a series of images. 
Some of the pictures are a part of the Instagram campaign together with the video bits
The pictures are part of a travel journal on their website
 
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